The 26th Pet Fair Asia grandly opened on August 21st at the Shanghai New International Expo Center, dazzling attendees with a spectacular display. The first day was filled with energy as old friends reconnected and new connections were made. Among the buzz and excitement, Tianyuan Pet’s booth at W5F51 quickly became a focal point, attracting massive crowds.
New Scale: A Record-Breaking 480m² Booth
As one of the most influential pet industry events in the Asia-Pacific region, the Pet Fair Asia is a preferred platform for domestic and international pet brands, and Tianyuan Pet is no exception. With its continuous and rich product development capabilities, efficient and reliable supply chain management, and extensive customer service, Tianyuan Pet has grown into one of China’s largest and most comprehensive pet product suppliers. The company offers a wide range of products that cover various pet-related scenarios, including living, dining, playing, dressing, cleaning, traveling, and human-pet interaction.
For the first time at this year’s Pet Fair Asia, Tianyuan Pet showcased its five major self-owned brands through a brand collection store format. These brands include PETSTAR FAQ TIANYUAN-HAUSTIER für Haustierzubehör, PETS’ NEW ADORING for pet food, MINI MONSTAR für pet cleaning and care, Und PETFAFA, a comprehensive service platform linking pet suppliers and distributors. This impressive lineup caters to the growing trade vitality and consumer demand in the domestic pet market, as well as the evolving need for a healthier human-pet lifestyle.
The expansive 480m² booth, the largest in Tianyuan’s history, covered all business segments, attracting a wide array of visitors, including pet suppliers, pet distributors, pet agents, and pet retailers. Whether for offline wholesale procurement or online brand authorization, Tianyuan Pet’s offerings were a major draw for attendees.
New Experience: Immersive Scenarios Inside and Outside the Exhibition
Exhibitions serve as a deep dialogue between brands and the public. Tianyuan Pet took great care in creating a thematic, branded, and scenario-based experience within its exhibition space, fully embodying the company’s philosophy of “Making Pet Care Healthier.”
In the exhibition area, Tianyuan Pet’s supply brands, Petstar FAQ Tianyuan Haustier, constructed immersive “human-pet coexistence” scenarios around themes like home and outdoor life. From living rooms and bedrooms to bathrooms and lush outdoor spaces, buyers could experience firsthand the unique features and advantages of Tianyuan’s products.
Beyond the booth, Tianyuan Pet made its presence felt at the “YA! Pet Life Market | Red Pavilion,” where it hosted the “Petstar Manager’s Market.” This event brought together over 1,000 top influencers and KOLs from across the internet, focusing on pet health and quality of life for senior pets. Additionally, Tianyuan Pet introduced its “Senior Pet Care Products – Pet Stairs” at the “Asia Pet Health LAB” area, promoting a pet-friendly lifestyle.
Tianyuan Pet also extended its influence beyond the expo hall by creating two external spaces: the offline brand store “Dianli Pet Company” and the flash market “BFC Maple Path Market,” turning these venues into dedicated “Pet Fair Asia sub-venues.” This inside-outside interaction allowed visitors to experience the brand and products in multiple scenarios, breaking spatial limitations and continuously refreshing their experience.
New Initiatives: ESG Low-Carbon Challenge – Fun, Engaging, and Green
Embracing long-termism and practicing ESG principles have become essential for high-quality, sustainable development. At this year’s Pet Fair Asia, Tianyuan Pet led the way with its “ESG Low-Carbon Exhibition” initiative, in collaboration with Mioying Technology, Asia’s leading sustainable technology and service provider, aiming to create a green and environmentally friendly exhibition environment.
From the booth setup to product selection, Tianyuan Pet emphasized green and eco-friendly practices. The company also organized an “ESG Low-Carbon Challenge,” encouraging attendees to adopt sustainable practices. This initiative was met with enthusiastic participation, with long lines of attendees eager to join in the fun and meaningful activities.
A retail visitor, Mr. Zhang, commented, “Tianyuan’s event at this year’s expo is incredibly meaningful. The ESG sustainability concept is forward-thinking and allows people to care for their pets while also caring for our planet.”
Ms. Shen, an influencer attendee, shared, “I saw the event preview at Dianli Pet Department before the expo. Participating in the low-carbon initiative and receiving gifts is such a meaningful activity – I had to join!”
The path to green and sustainable development is long and challenging. Through this low-carbon challenge, Tianyuan Pet aims to encourage everyone to contribute to an environmentally friendly lifestyle, starting with a green expo experience, and empowering a sustainable and healthy human-pet lifestyle.
New Public Welfare: Tianyuan Pet's "Home Plan" – A Focus on Charity and Corporate Responsibility
As urbanization progresses, the issue of stray animals has become increasingly prominent, drawing widespread concern across society. During this Pet Fair Asia, Tianyuan Pet, together with its sub-brand PETS’ NEW ADORING, launched the “Tianyuan Home Plan” for stray animals. This initiative includes a series of actions such as feeding donations, TNR neutering fund donations, helping stray animals find homes, supporting animal protection awareness, and promoting animal welfare.
At the event, Tianyuan invited many pet influencers, including Xiaofeng Xiaozhi, to join the cause and call for more people to support animal protection and legislation. “Your help, our home” – every voice raised in support resulted in a 10-gram donation of pet food by Tianyuan. The event’s charity section was a focal point, with enthusiastic participation from the audience.
Tianyuan Pet has always adhered to its mission of “Making Pet Care Healthier,” continuously focusing on pet welfare. The company has established long-term partnerships with several stray cat and dog rescue organizations, providing regular donations of pet food and supplies, and organizing volunteer teams to participate in stray animal assistance.
As Mr. Xue Yuanchao, Chairman of Tianyuan Pet, stated, “Pet welfare is not about one person doing everything, but about everyone doing what they can.” We believe that pets not only provide companionship but also strength for the journey ahead. Thank you to everyone who has spoken up for this cause, helping us gain more energy to assist the animals around us and spread love and hope together.
Abschluss
As a leading company in the pet industry with a strong global presence, Hangzhou Tianyuan Pet Products Co., Ltd. has always focused on the living habits of pets and the interaction between humans and pets, continuously developing a wide range of pet products. The company is committed to providing high-quality pet products and promoting a healthy, scientific approach to pet care.
Looking ahead, Tianyuan Pet will continue to uphold its mission of “Making Pet Care Healthier” and strive towards becoming a global leader in comprehensive Haustierprodukte, writing new chapters for the happiness and health of both pets and their owners.
The Pet Fair Asia is in full swing from August 21st to 25th. We welcome you to visit Tianyuan Pet at booth W5F51 to experience and explore!
