Privacy Policy

Effective Date: [Aug 25th,2023]
Last Updated: [May 20th,2026]

Welcome to Petstar. This Privacy Policy explains how Hangzhou Tianyuan Pet Products Co., Ltd. (“Petstar”, “we”, Our”, or “us”) collects, uses, stores, and protects your personal information when you visit our website.

By using this website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Company Information

Company Name: Hangzhou Tianyuan Pet Products Co., Ltd.(Petstar)

Website: https://petproducts.com.cn/

Email: [email protected]

2. Information We Collect

We may collect different types of information when you interact with our website, including:

2.1 Information You Provide Voluntarily

When you submit an inquiry form, contact us via email, request a quotation, subscribe to newsletters, or download catalogs, we may collect:

Name and Job Title
Company Name and Corporate Details
Email Address and Phone Number
Country/Region
Any additional information you provide in your B2B inquiry

2.2 Automatically Collected Information

When you browse our website, certain technical information may be collected automatically, including:

IP address (anonymized/masked where required by law)
Browser type and version
Device type and operating system
Referral source and clickstream data
Pages visited and time spent on pages

3. How We Use Your Information

We use collected information for the following purposes:

Responding to B2B inquiries, processing corporate RFQs, and establishing business relations
Providing customer support and global supply chain services
Improving website functionality, loading performance, and user experience
Sending product updates, wholesale catalogs, or marketing communications (where permitted)
Analyzing website traffic, visitor behavior, and marketing attribution
Preventing fraud and maintaining corporate cybersecurity
Complying with global legal and trade obligations

Note: We will never sell, rent, or trade your personal or corporate information to third parties for marketing purposes.

4. Cookies & Advanced Tracking Technologies Policy

4.1 What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember preferences, and provide analytics data to the website owners.

4.2 Google Consent Mode v2 & Privacy-First Tracking

To balance user privacy with precise marketing attribution, our website utilizes Google Consent Mode v2. This technology adjusts how Google tags behave based on your consent status:

Prior to Consent / If Consent is Denied: If you choose to reject cookies or ignore our cookie banner, Google Analytics 4 (GA4) and Google Ads will operate in a strictly anonymous mode. No tracking cookies will be written to your device. Instead, the website sends anonymous, cookie-less signals (“Pings”) to Google’s servers to model conversions without identifying individual users.

Ads Data Redaction: When consent is denied, we enforce Ads Data Redaction (ads_data_redaction). This means that identifiers such as Google Click IDs (gclid) are stripped from the URL strings before anonymous data is transmitted, ensuring absolute compliance with European privacy standards.

If Consent is Granted: Once you click “Accept”, full tracking capabilities are unlocked, enabling standard cookie placement for optimized personalization and behavioral analytics.

4.3 Types of Cookies We Use

Essential Cookies: Necessary for the operation of core website functions, security infrastructure, and language preferences.
Analytics Cookies (Google Analytics 4): Measure website traffic and B2B engagement patterns. Operating anonymously until granted.

Marketing Cookies (Google Ads, Meta/Facebook Pixel, Microsoft Bing Ads): Measure advertisement performance, track B2B conversion attribution, and serve relevant content.

4.4 Third-Party Tracking Technologies

Some advanced cookies and tracking pixels are placed by trusted third-party global platforms embedded in our site:

Google Tag Manager / Google Analytics 4 / Google Ads
Meta / Facebook Advertising
Microsoft Advertising (Bing / Clarity)
LinkedIn Insight Tag

4.5 How to Control Cookies

You can manage or completely disable cookies at any time. Apart from using our on-site cookie horizontal bar, you can configure your web browser to delete existing cookies or block future cookies.

5. Data Sharing and Disclosure

We may share your anonymized or designated contact data with trusted third-party enterprise service providers who support our international operations, including:

Secure cloud hosting and Content Delivery Networks (CDNs)
Corporate CRM and enterprise communication infrastructure
Analytics and marketing evaluation providers

All processing partners are contractually required to maintain strict confidentiality and utilize equal security standards. We will also disclose data if legally compelled by judicial, governmental, or international trade authorities.

6. International Data Transfers

Hangzhou Tianyuan Pet Products Co., Ltd. operates a global pet supply business with factories and branches across China, the US, the UK, Germany, Japan, Cambodia, and Vietnam.

Information collected on this website may be transferred to, stored at, and processed in jurisdictions outside your home country. For transfers of data originating from the European Economic Area (EEA) or the United Kingdom to countries not deemed to provide an adequate level of data protection, we implement Standard Contractual Clauses (SCCs) approved by the European Commission to legally safeguard your data privacy rights.

7. Data Retention

We retain personal B2B inquiry data only as long as necessary to fulfill corporate engagement, maintain ongoing business relationships, provide requested quotations, or comply with commercial tax and accounting record keeping laws.

8. Data Security

We implement robust technical, administrative, and organizational security measures (including SSL/TLS encryption) to protect your personal data from unauthorized access, disclosure, alteration, or loss. However, please understand that no method of online transmission or cloud storage is 100% impenetrable.

9. Your Privacy Rights (Global Users)

Depending on your geographical location, you possess distinct legal rights regarding your data:

Right of Access & Portability: Request a copy of the data we hold about you.
Right to Rectification: Request correction of inaccurate corporate or personal info.
Right to Erasure (“Right to be Forgotten”): Request permanent deletion of your data.
Right to Object or Restrict Processing: Limit how we process your business data.
Right to Withdraw Consent: Revoke cookie permissions at any time without penalty

10. GDPR & UK GDPR Compliance (For European Users)

processing data under the General Data Protection Regulation (GDPR) include:

Consent: For marketing cookies and promotional communications.
Contract Performance: For generating quotes, processing business orders, and handling professional inquiries.

Legitimate Interests: For website performance maintenance, cybersecurity, and global B2B business optimization.

11. CCPA/CPRA Compliance (For California Residents)

If you reside in California, the California Consumer Privacy Act (CCPA), as amended by the CPRA, grants you specific privileges. We explicitly state that we do not sell your personal information, nor do we “share” your information for cross-context behavioral advertising without your explicit preference or consent managed via our settings.

12. Third-Party Links & Interconnectivity

Our website contains integration or references to external channels. We do not control, and accept no liability for, the direct privacy practices or content deployed by third-party external domains.

13. Children's Privacy

Our website is strictly tailored for commercial business-to-business (B2B) trade interactions. It is not directed toward or intended for children. We do not knowingly harvest information from individuals under the age of 16.

14. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time to adapt to evolving global privacy laws or technical tracking adaptations. Any revisions will instantly become effective upon publication on this page with an updated “Last Updated” timestamp.

15. Contact Us

For any inquiries, data deletion requests, or questions regarding this Privacy Policy, please contact our privacy

compliance team at:

Hangzhou Tianyuan Pet Products Co., Ltd.