Licensed Pet Products | Petstar x National Teams Pet Collection

Spring signals the return of football season, but in recent years, something has quietly changed in how people experience the game.

For many consumers, watching a match is no longer just about the teams on the field. It’s a shared moment at home, often with pets sitting right beside them. From match-day routines to everyday companionship, pets have become part of the emotional connection people have with sports.

This shift is creating new opportunities in the pet products market, especially for brands and distributors looking to introduce items that go beyond basic function.

At Petstar, we’ve been paying close attention to this trend. The result is a collection that brings together sports culture and practical pet product design in a way that feels natural, not forced.

Petstar Announces Official Collaboration with National Teams

We are proud to announce that Petstar has officially partnered with

Portugal National Team
France National Team

to develop and launch a range of officially licensed pet products.

This collaboration represents an important step forward—not only for Petstar as a pet products manufacturer, but also for the broader industry. While licensed products are common in apparel and accessories, they are still relatively underdeveloped in the pet category.

For B2B buyers, this creates a clear opportunity to bring something new into the market: products that combine recognized identity, emotional appeal, and everyday usability.

Why Licensed Pet Products Are Gaining Attention

Over the past few years, the global pet industry has seen a steady shift toward “humanization.” Pet owners are spending more on products that reflect their own lifestyles, preferences, and interests.

Sports, especially football, play a major role in this.

Major events like the FIFA World Cup generate massive global attention. Traditionally, this demand has been captured through jerseys, scarves, and fan merchandise. However, pet products have remained a largely untapped segment.

That gap is now starting to close.

Consumers are increasingly interested in:

Matching outfits with their pets
Themed products that reflect their favorite teams
Everyday items that feel more personal and expressive

For importers, wholesalers, and brand owners, this trend is not just interesting, it’s commercially relevant.

A Product-first Approach to Licensing

One of the key challenges in licensed product development is balance.

If the focus is too heavily on branding, the product may lack practicality. On the other hand, purely functional products often struggle to stand out in a competitive market.

At Petstar, we approach this differently.

Every item in this collection is developed with a product-first mindset, meaning:

Structure and comfort are prioritized from the beginning
Materials are selected based on durability and safety
Design elements are integrated after functionality is established

For example, instead of simply printing a logo on fabric, we adapt jersey-inspired structures into forms that are suitable for pets. Team colors are applied in ways that remain visually appealing without compromising usability.

This approach helps ensure that products are not only attractive at the point of purchase but also continue to perform well in daily use.

Product Categories in the Collection

Pet Beds & Mats

Pet beds remain one of the most stable categories in the industry. Demand is consistent, and customers prioritize comfort, durability, and ease of maintenance.

In this collection, we’ve introduced subtle sports elements without making the products feel overly seasonal. This allows buyers to stock items that can perform both during major events and throughout the year.

Key features include removable covers, anti-slip bases, and materials suitable for repeated washing.

Pet Apparel

Pet apparel is one of the fastest-growing segments, particularly during event-driven periods.

For this category, we focused on:

Lightweight, breathable fabrics
Simplified sizing systems
Comfortable fits for different breeds

Jersey-inspired designs naturally connect with football culture, making this category especially effective for promotions tied to tournaments and seasonal campaigns.

Pet Toys

Pet toys play an important role in driving volume sales. They are accessible, easy to bundle, and suitable for a wide range of customers.

The products in this collection are designed with durability and safety in mind, using materials that can withstand regular use. Football-inspired shapes and themes add an extra layer of appeal without affecting functionality.

Pet Carriers & Backpacks

As pet mobility continues to grow, carriers and backpacks have become an increasingly important category.

Rather than creating overly themed designs, we’ve taken a more balanced approach, keeping the structure clean and practical, while incorporating subtle elements of team identity.

This makes the products suitable for everyday use, travel, and urban lifestyles.

Pet Leashes, Harnesses & Collars

These are essential items with strong repeat purchase potential.

By offering coordinated designs across leashes, harnesses, and collars, buyers can create complete sets that increase average order value. At the same time, the focus remains on durability, adjustability, and comfort.

Commercial Value for B2B Buyers

From a business perspective, this collection addresses several practical needs.

First, it provides clear differentiation. In a market where many products look similar, licensed items with thoughtful design offer a distinct advantage.

Second, it allows buyers to leverage event-driven demand without relying entirely on short-term products. While interest peaks during major tournaments, the products themselves are designed to remain relevant afterward.

Third, it helps increase perceived value. When customers see a connection between product design and something they care about, they are often willing to spend more.

These factors combine to create stronger sell-through potential across different markets.

Manufacturing Capabilities and OEM Support

As a global pet products manufacturer, Petstar focuses on making these collections practical for large-scale distribution.

We offer:

OEM and private label services
Customization of materials, colors, and structures
Flexible order quantities depending on project scope
Stable production capacity across multiple categories

Our experience working with international clients allows us to adapt products to different market requirements, including compliance standards and consumer preferences.

For buyers, this means fewer barriers between concept and execution.

Designed for Global Markets

This collection is suitable for a wide range of regions.

In Europe and South America, football culture is deeply rooted, making licensed products especially relevant. In North America, the trend of pet humanization continues to drive demand for lifestyle-oriented products. In Southeast Asia, the pet market is expanding rapidly, creating new opportunities for differentiated offerings.

By balancing design and functionality, these products are positioned to perform across different markets rather than being limited to a single region.

Looking Ahead

This launch is only the beginning.

We plan to continue expanding the collection with new designs, additional product categories, and limited seasonal releases. Feedback from partners will play an important role in shaping future developments.

The focus is on building a product line that can evolve, rather than relying on one-time launches.

About Petstar

Petstar is a professional pet products manufacturer specializing in pet beds, toys, carriers, and accessories.

We work with global importers, brand owners, and wholesalers to develop OEM and private label products that align with market demand and support long-term growth.

With a strong supply chain and flexible production capabilities, we aim to help our partners bring practical, well-designed products to market efficiently.

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