What happens when pets and art collide? The answer lies in a unique event held at the renowned Tsutaya Books, located in Shanghai’s Shang Sheshan Temple.
This Spanish-style building, constructed in 1924, once served as a social hub for expatriates. Nearly a century later, it has been transformed into a cultural landmark. With its spiral Corinthian columns, arcades supported by Roman pillars, and preserved old staircases, it’s more than just a bookstore—it’s a place where art thrives.
As Tsutaya Books founder Muneaki Masuda once said, “We don’t sell books, we offer a lifestyle proposal.” The space indeed invites people to spend quality time immersed in art and creativity. It’s this very philosophy that resonates with Petstar, the flagship brand under Tianyuan Pet, which brings together the elements of fashion, aesthetics, and art in the world of pets. Positioned as a “Pet Lifestyle Aesthetics+” brand, Petstar champions a symbiotic, healing relationship between humans and pets, offering more than products—it’s a lifestyle intertwined with fashion, aesthetics, and art.
This weekend (September 7th), Petstar will open the doors to an extraordinary artistic event. Invited by “JGOODS Premium Club,” Petstar will join hands with the talented South Korean artist Jooyeon Koh at Tsutaya Bookstore’s Shang Sheshan Temple location for a unique art salon. Together, they’ll explore the extraordinary moments found in everyday life through the lens of art.
Tsutaya Bookstore Art Salon
Step into the world of Jooyeon Koh’s art with Petstar and enjoy the first-ever Shanghai exhibition of her embroidery artwork, Cats Save the World. Delve into the emotional depth and rich stories conveyed through her art.
At the same time, Xu Xiaochun, Vice President of Tianyuan Pet and Petstar’s brand curator, will also be present to engage in a conversation with the artist about the love for art and the art of loving pets. This event promises not just a visual feast, but a unique experience of spiritual resonance with art.
Artist Introduction: Jooyeon Koh
Jooyeon Koh, born in Seoul in 1987, holds a degree in Visual Communication Design from Hongik University. Using Seoul as her creative base, she explores multiple fields of visual art. Since 2021, her artistic practice has focused on the theme Cat Saves the Earth (Charade Show), a series that introduces a new way of seeing the world.
Jooyeon Koh’s embroidery is inspired by classic animations like The Simpsons, Dragon Ball, Tom and Jerry, Sailor Moon, and Snoopy. She infuses the humor, energy, and emotions of these works into her embroidery art, creating a world where cats save the earth. She’s also deeply influenced by the master Henry Darger, incorporating his artistic spirit into her embroidered creations.
Event Details
Date and Time:
Saturday, September 7, 2:00 PM – 4:30 PM (Reservation Required)
Location:
Tsutaya Bookstore, Shang Sheshan Temple, 1st Floor East Pavilion
(1262 Yan’an West Road, Changning District, Shanghai)
Schedule:
1:30 PM – Sign-in
Immerse yourself in the artistic atmosphere before the event begins.
2:00 PM – Event Opening
- Inspiration & Creation:
Dive into the story behind Cat Saves the Earth and the artist’s creative process. - Art Dialogue:
Join a conversation between Petstar’s brand curator and Jooyeon Koh about topics relating to art, aesthetics, and the human-pet connection. - Fan Interaction:
Engage in close interaction with the artist, exchanging inspirations and stories. - Autographs & Souvenirs:
Take photos with the artist and receive signed illustrations.
Petstar's Vision: Where Art Meets Pet Care
Art takes many forms, and perspectives on art are equally diverse. An artist may turn an idea into a painting, while a product designer might create an entirely new item from the same concept. When art blends seamlessly into daily life, it sparks creative innovation.
Tianyuan Pet has long been committed to its mission of making pet care healthier. By understanding the behavior and needs of pets, particularly cats and dogs, the company designs products that foster interaction between pets and their owners. Through the creation of new functions, themes, materials, and categories, Tianyuan Pet has developed a wide range of pet products that cater to every aspect of a pet’s life, from housing and eating to playing, clothing, hygiene, and travel.
Petstar is Tianyuan Pet’s response to market demand, offering high-quality, full-range pet products that provide fashionable, healthy, and artistic solutions to enhance the lives of both pets and their owners. It’s a tangible step toward fulfilling Tianyuan Pet’s vision of “making pet care healthier.”
As Jooyeon Koh expresses her understanding of the world through embroidery, Petstar brings to life its vision of “Pet Lifestyle Aesthetics+” through its products. This art salon is an invitation to connect, listen, and embark on a journey of mutual inspiration.
Join us for this exceptional event as we explore art, pets, and life’s beauty together!
