Introduction
On October 27, the 3rd Shanghai Pet Fashion Week concluded with great success at the Shanghai International Fashion Center. This year’s event, themed “Pet Fashion Without Boundaries,” continued to focus on the realm of human-pet fashion, blending fun pet elements, fashionable creativity, and intelligent digital releases.
During the event, Petstar, a brand under Tianyuan Pet, held three spectacular product launches with distinct themes: “Fun Outdoor & Natural Wild,” “Halloween Night Fun Frenzy,” and “Chinese Chic – Refined Wild.” These showcases captivated the audience with a full display of the pet fashion lifestyle favored by Generation Z consumers.
Fun Outdoor & Natural Wild
Petstar Outdoor Showcase
Halloween Night Fun Frenzy
Petstar Halloween Fashion Show
Chinese Chic – Refined Wild
Petstar Chinese Cultural Chic Fashion Show
Shanghai Pet Fashion Forum: The Boundless Pet Forum
Alongside the fashion shows, the Shanghai Pet Fashion Week also hosted the Shanghai Pet Fashion Forum: The Boundless Pet Forum. Ms. Yu Xiaochun, Vice President of Tianyuan Pet and Brand Director of Petstar, delivered an insightful keynote titled “Human-Pet Lifestyle: Trends, Brand Contributions, and Life Experiences.”
She highlighted that the human-pet symbiosis has become a major societal trend. The true essence of this shift lies in how people view their pets not just as animals, but as companions, healers, and family members. It’s about building a harmonious bond where both humans and pets experience mutual warmth and support throughout their lives. From simply keeping pets to coexisting harmoniously, the transformation of the human-pet lifestyle has been profound, ushering us into an era of sustainable and healthy human-pet relationships.
Achieving Sustainable Human-Pet Lifestyles
In today’s context, how can pet brands effectively meet the needs of modern human-pet living? According to Yu Xiaochun, pet brands must start by aligning with consumers’ needs, creating value that supports pet health and happiness, while providing “human-grade” products for pets. These brands should embody the essence of understanding pets, love, and how to express that love through their products.
She explained that as the trend of pet humanization grows, pet parents are increasingly attentive to the harmony between humans and pets in all areas of life—from home décor to outdoor activities. For instance, the shift from pet-friendly to human-pet friendly home designs, eco-friendly cleaning practices, and treating pets as companions in outdoor activities have become mainstream. Petstar has recognized these needs and is designing products that promote “shared living” between humans and pets.
Petstar Scene-Based Products
For example, in the home setting, when pet parents are at work or out, how can we ensure that pets are safe and comfortable at home? Petstar’s smart home trio—smart cat litter boxes, smart pet feeders, and smart pet water dispensers—acts as half a caretaker, keeping track of pets’ eating, drinking, and bathroom needs.
In the travel scene, with pet-friendly travel becoming a popular trend, Petstar has developed a range of travel products such as car beds, car cushions, and safety ropes to ensure pets have a comfortable journey.
In outdoor scenarios, where pets have become new outdoor companions for their owners, Petstar has designed products like pet car bed, pet outdoor mats, pet backpacks, and pet clothing, enhancing the outdoor experience for both pets and their owners.
Green and Sustainable Product Design
Yu Xiaochun emphasized that Petstar is committed to understanding consumer needs, which is why they offer a series of green and healthy pet products. The brand’s dedication to creating environmentally friendly, sustainable solutions for pet care is part of its mission to “make love for pets healthier.” Petstar strives to build a sustainable supply chain while focusing on environmentally friendly manufacturing processes and offering sustainable product solutions.
As highlighted in the 2024 WGSN report on “Gen Z’s Pet Lifestyle: Human-Pet Symbiosis”, the concept of human-pet outdoor activities and shared living has become a dominant trend. Petstar, by deeply understanding consumer needs, has been ahead of the curve in launching forward-thinking products. The brand remains committed to considering the needs of both pets and their owners in every product decision.
Petstar's Year of Fashion and Innovation
From participating in the 3rd Shanghai Pet Fashion Week in March to showcasing their “ESG and Sustainable Development” label at the 2024 Asia Pet Expo, Petstar’s impact continues to grow. The brand also introduced the “Building a Green Pet Planet” initiative at the BFC Fengjing Market in Shanghai in August, held a cross-border art talk with Korean artists at Tsutaya Bookstore in September, and concluded the year’s major fashion events with three stunning shows at the Fall 2024 Shanghai Pet Fashion Week.
Petstar, a pet fashion brand centered around “Human-Pet Lifestyle Aesthetics,” has been making waves in the fashion, art, and aesthetics sectors. With its consistent efforts, the brand’s popularity has soared, gaining considerable attention.
What's Next for Petstar?
Looking forward, Petstar promises to continue delivering exciting fashion-related events and innovative products. Stay tuned for more updates as they continue to lead the way in human-pet lifestyle trends!
