News
On the morning of December 27, the “Breaking the Impasse: 2024 Pet Industry New Growth Summit and Hao Bo Pet Industry Annual Speech” was launched at Dream Town in the Future Technology City of Hangzhou.
As the year-end industry event, this conference received strong support from the Zhejiang Pet Industry Association, Zhejiang Pet Food & Supplies Import & Export Association, Zhejiang Pet Supplies Industry Association, and various provincial and municipal pet industry associations from Shandong, Guangdong, Sichuan, Fujian, Shenzhen, among others. It was not only a gathering of the pet industry’s elite but also a platform for professionals from different fields to explore the “breakthrough paths” for the pet industry, sharing insights, exchanging experiences, and gaining forward-looking perspectives on the future of China’s pet industry.
As the event’s main sponsor, Petstar Chairman Mr. Xue Yuanchao delivered a brilliant opening speech. Mr. Xue pointed out that, under the current economic development and macro environment, China’s pet industry is continuously advancing and evolving. However, it is in dire need of new thinking, breakthroughs, and innovation that transcend traditional industry boundaries and models. This innovative conference aimed to break the old business development models and industry barriers, allowing cutting-edge concepts, innovative methods, and valuable experiences to converge, thus injecting new energy and momentum into the new era of China’s pet industry.
The theme of the conference was “New Growth in the Pet Industry,” with the core concept being “Breaking the Impasse,” which aligned perfectly with the current pulse of development and the collective aspirations within the Chinese pet industry.
Mr. Xue Yuanchao emphasized, “We are in the context of a new era, with accelerating digital transformation for enterprises, the rise of global green development trends, and rapid advancements in artificial intelligence (AI) technology. These new changes, trends, and opportunities present new challenges and topics for the future development of the pet industry. It is precisely because of this that we, the professionals in the pet industry, must engage in deep reflection and innovation on the core topics of today’s conference.”
“Looking ahead, uncertainty remains the defining characteristic of our era and the development of our industry. But I firmly believe that as long as we unite in consensus and combine our efforts, we, the people of China’s pet industry, can find new directions for development even in the midst of uncertainty,” Mr. Xue stated.
At the conference, renowned economist Professor He Fan delivered a keynote speech titled “Current Macroeconomic Trends and Opportunities for the Pet Industry.” He offered an in-depth analysis of China’s new economic variables, explored the concept of slow and fast economies, and discussed how to navigate economic cycles and seize opportunities for the future development of the pet industry through macroeconomic policy choices.
Mr. Zhang Yi, CEO of iiMedia Research, then provided a detailed interpretation of the “2024-2025 China Pet Industry Operational Status and Consumer Trends Deep Analysis Report.” The report covered topics such as the prospects and trends of China’s pet industry, a comprehensive analysis of the industry background, consumer research data, research data on young consumers’ interests, and innovative marketing and successful product case studies. This report provided valuable insights into new opportunities in the industry and offered guidance on how to accurately grasp market trends to achieve business growth and brand upgrading.
The morning session also featured a themed roundtable forum titled “Breaking the Impasse: Are We Stuck? How Do We Break Through?” The forum was moderated by Mr. Jin Feng, founder of Weierfu Pet Academy, and included prominent industry experts such as Mr. Xue Yuanchao, Chairman of Tianyuan Pet; Mr. Zuo Yanfeng, General Manager of Shandong Shuike Pet Products Co., Ltd.; Mr. Sky, CEO of Zhihu Zhejiang; Mr. Liu Xiaofeng, Founder of Chongxiaoge; Mr. Zhao Yixin, Investment Manager at Anhung Capital; and Mr. Wang Qiuer, one of the top 100 influencers on Douyin (TikTok). They engaged in interactive discussions on six key areas: pet food, pet products, platforms, stores, pet owners, and capital. The roundtable provided a comprehensive strategic outlook on how the pet industry can break through its current challenges and explore pathways for future growth.
During the roundtable, Mr. Xue Yuanchao, Chairman of Tianyuan Pet, shared that in the future, Tianyuan would focus its resources on high-attention markets. Through market insights and R&D, the company aims to take a leading role in the industry. Tianyuan is also eager to partner with various industry players in the export sector to leverage its channel advantages, create synergies, and jointly strengthen and expand the industry. Tianyuan Pet will also place greater emphasis on innovative small and medium-sized enterprises and is keen to collaborate and explore more innovative practices to improve the overall development quality of China’s pet industry.
As one of the few A-share listed companies in China’s pet industry, Hangzhou Tianyuan Pet Products Co., Ltd. has grown into an industry leader with an early-mover advantage, serving the global pet market since its inception. With the mission of “Making Pet Love Healthier,” Tianyuan Pet focuses on the life habits of pets, such as cats and dogs, and the interaction between humans and pets. The company is committed to the continuous development, production, and sales of a wide range of pet products.
Currently, Tianyuan Pet’s business segments cover major areas such as pet supplies and pet food, making it a comprehensive pet product provider in China with a full range of offerings. In terms of domestic market development, Tianyuan Pet has launched several well-known proprietary brands in recent years, including Petstar, Tianyuan Pet, New Era Pet, and Little Beast Star, which have received significant attention and acclaim from the market and consumers.
