On May 8, the 5th TOPS Pet Expo grandly opened at the Shanghai National Exhibition and Convention Center! Tianyuan Pet (Booth No.: 7-1D100) made a stunning appearance in the form of a brand collective store, showcasing four of its independent brands—pet supplies brands Petstar and Tianyuan Pet, pet food brand PETS’ NEW ADORING, and cat litter brand Kira.
The booth attracted overwhelming crowds, bringing together suppliers, distributors, and end consumers alike. New and existing partners gathered to witness the dual explosion of Tianyuan Pet’s brand power and product strength.
Cultural Empowerment: Pioneering a New Path for Pet Brands
Culture is not only the intrinsic embodiment of brand value but also a key pillar for building emotional connections and resonating spiritually with consumers. At this year’s TOPS Pet Expo, guided by market demand and represented by the Petstar brand, Tianyuan Pet innovatively integrated “Oriental aesthetics” into pet product design, creating a differentiated competitive edge through “culture +” strategies.
At the expo, Petstar meticulously arranged a Chinese-themed exhibition area, transforming it into an “elegant garden.” The backdrop featured iconic elements of Hangzhou, such as the Three Pools Mirroring the Moon and lotus flowers, while the display showcased stunning Chinese-style pet apparel in shades of pink like dawn and green like jade. Visitors stepping into this area felt as if they had entered an ink-wash painting, surrounded by the faint fragrance of lotus and the soothing melodies of traditional music, immersing them in the timeless charm of Jiangnan’s water towns.
As a “proposer of aesthetic living for pets and their owners,” Petstar has been experimenting with blending intangible cultural heritage techniques and modern design. From the lion dance-themed pet beds and cat trees for the Year of the Snake to the Chinese-style fashion show at the Shanghai Pet Fashion Week in March, and now the national-style display at TOPS, Petstar has proven that the fusion of aesthetics and culture not only stimulates consumption potential but also infuses warmth and poetry into the lives of pets and their owners.
Scene Revolution: Inspiring New Pet Consumption Experiences
Exhibitions serve as in-depth dialogues between brands and the public, and the exhibition space is a crucial medium for this interaction. At TOPS, Tianyuan Pet reconstructed interactive spaces for pets and their owners through immersive setups, creating emotionalized new consumption scenarios.
The pet supplies brands Petstar and Tianyuan Pet built immersive “human-pet coexistence” consumption scenes around themes such as home, outdoor, and farm environments—from cozy living rooms and bedrooms to lush outdoor spaces and natural farm settings—allowing buyers to experience the highlights and advantages of Tianyuan’s products firsthand.
Meanwhile, the pet food brand PETS’ NEW ADORING and cat litter brand Kira invited pet influencers like Xiao Feng and Xiao Zhi to host a “dual-channel” livestream (exclusive livestream room + open interactive broadcast), unveiling product features to online and offline audiences.
The multi-dimensional scene experiences provided visitors with a rich and diverse exhibition experience, enabling them to deeply connect with Tianyuan Pet’s brand essence and fueling their enthusiasm for consumption.
Commitment to Sustainability: Tianyuan’s Green Exhibition Leaves a Lasting Impression
Adhering to long-termism and ESG principles has become a mandatory question for enterprises pursuing high-quality development. Staying true to its low-carbon exhibition concept from 2024, Tianyuan Pet emphasized environmental protection not only in booth design and setup but also in product selection and event planning, comprehensively showcasing the company’s ESG execution.
On-site, the “Carbon Quest: Love for Nature” eco-themed interactive game, centered around low-carbon living scenarios, sparked enthusiastic participation as soon as it launched, with visitors lining up to join. A retailer selecting products remarked, “Tianyuan not only offers high-quality and diverse products but also actively fulfills its social responsibilities, making collaboration reassuring.” Moving forward, Tianyuan Pet will continue to uphold its environmental commitments, advocate for green pet consumption, and promote sustainable industry development.
Conclusion
Culture is the spiritual foundation of a brand and the core engine driving consumption upgrades. As a listed company in the pet industry, Tianyuan Pet has broken new ground with Oriental aesthetics, captivated audiences through scene experiences, and addressed challenges with green initiatives, fully demonstrating the profound value of “cultural empowerment in new consumption.”
In the future, Tianyuan will continue to deepen the integration of traditional culture and modern demands, leveraging innovative products, diverse scenarios, and a sense of responsibility to lead the pet industry into a new era of quality, personalization, and sustainable development.
